Shiseido To Launch New Series Of Ingestible Beauty Products

In the beauty world, innovation does not come all that often. Shiseido managed to get back into the spotlight by announcing a new series of products that is as much as is intriguing as it is innovative. The new Shiseido products will be made available under a new sub-brand. Like with Shiseido, the new series of wearing the Inryu will fall into the category of premium beauty products.

The new line of products from Shiseido will focus on a new approach to beauty. According to the official press release, the new series of products will be ingestible. This new concept comes from a simple premise. In the beauty world, the vast majority of beauty products are applied to the skin. As per the new Shiseido vision, the beauty industry should shift towards sustainability. The concept introduces products that are ingestible and that promote skin health. Such products required considerable investments into new research facilities. Having the products released in 2022 follows several years of research by collecting, analyzing, and testing products. Consumer habits have also been studied to understand market trends concerning sustainability and health and wellbeing. The new Shiseido products are recommended to be used for longer periods to positively affect the skin of the consumer.

The new series of products developed by Shiseido has been received with praise by consumers. While there is a clear indication of a market gap in the segment of ingestible beauty products, professionals in beauty have been manifesting some degree of skepticism. There are already existing brands that offer dietary supplements which promote skin health. What most other companies do not have is the budget and expertise that Shiseido has. Their new series of products has been the result of considerable investments into new research facilities and product testing. When new Shiseido products are launched, they are received with a degree of trust from the consumers.